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Some slightly related from Technorati and Google.

 [eBay Marketing] Top 10 Journalism Lead Hooks for eBay Marketing and PR Efforts: My goal is to help you persuade, influence decision making and close business with the written and spoken word. My company produces brochures, scripts, newsletters, white papers and related collateral for Fortune 500 companies like Pitney Bowes, Hewlett Packard, IKON and Microsoft. I have a new book coming out in July of 2005 -- "The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill). B.A.

[Marketing and sales information and articles] Partnership Between a Business' PR Counsel: Of the multi channels of product and service marketing, public relations seems to be the one most often misunderstood to the degree that it's sometimes viewed as an amorphous promotional device, a little like ectoplasm that occasionally takes solid shape as media stories. Some corporate marketers see it as the stepchild of advertising, and still others find it so mysterious, that they adopt a laissez-faire policy with their PR people until it's time for them to account for how they spent the PR budget. This is fine if the company and its PR people could read each other's minds, and since that's not possible, the next best thing is verbal communications. The corporate marketer must communicate goals and objectives, and the PR representative must advise client or employer of how it intends to fulfill those goals and quantify results.

 [Public Relations and Publicity Blog] Capitalizing On News Stories: Lessons Learned From A Poncho: "The demand for Martha Stewart inspired 'Coming Home' poncho pattern is just amazing." said Ilana Rabinowitz, director of consumer marketing for Lion Brand Yarn."To serve our customers better, we've increased the capacity of our Web site to handle the large number of requests for the free poncho pattern. People are sending this pattern to their friends at a rate that is 10X higher than any other free pattern we currently offer online. We've never seen anything like this before."

 [The Writing Life with Dorothy Thompson] TWL Author Talks with Roxanne St. Claire! We've...: When my son was born, I moved into a consulting role so that I could work from home, but in the next nine years or so, I had some of the most fascinating, high-profile, challenging clients in my career. I've done everything from damage control for Sylvester Stallone when he ticked off the runners in Miami by erecting an unwanted fence near his property to promoting "Free Fry Day" at Burger King. My most compelling assignment was as part of a team of professionals who helped Windjammer Barefoot Cruises handle the onslaught of negative press and lawsuits after one of their famed schooners was lost in Hurricane Mitch. That experience gave me the premise for my first published novel, Tropical Getaway.

 [101publicrelations.com] Public Relations and Publicity Blog: As public relations executive Bob Seltzer explains, "If you're going to come out with a new contact lens cleaner in six months, you would be very smart to get articles about the problems of cleaning contact lenses in the media - now. These stories don't even require that your product is mentioned. You're educating the marketplace about a problem, so when your product launches, you've made your audience more receptive. Publicity does not work as effectively if you wait until the product comes out to build awareness."

[Mediainsider.prnewswire.com] Media Insider :: Main Page: Planning crisis communications doesn't have to be an overtaxing process. In many situations, laying the core foundation for an organization's crisis communications plan can be accomplished within a month in the midst of other activities. Most importantly, having a plan ready to go buys you the peace of mind that, when disaster strikes, you'll be prepared and set to act rather than having to come red-faced before the CEO.   

 [Readablog.com] Read A Blog - Media Insider - Media Insider is supported by PR ...: Read A Blog - Media Insider - Media Insider is supported by PR Newswire as a service to the PR community. We welcome postings in any of the areas listed at left, including opinion pieces, job notices, calendar items, and announcements of new books and products relevant to the interest

 [Libtalk.blogspot.com] LibTalk Blog: December 2004: Read some ideas from academic and public libraries at Library Media and PR. The suggestions include sending personal letters to kids during the summer reading program and welcoming students with a letter from their personal librarian (for some examples of similar letter sent by the University of Dayton's librarians see the OhioLINK Marketing Toolkit's Idea Gallery).

[Qualitywriter.com] Marketing Writing - How to Write Copy that Sells: 06/01/2005 - 06 ...: In case you don't have time to read the post prior to this one, I boiled down some of the journalistic lead hooks into a short list (no particular order). If you think about these emotional drivers that populate the newspaper and news programs every morning, you can get a better understanding of how to connect with people and create compelling stories for press and PR purposes.

Reflected tags on Technorati: Blog, E-commerce, E-Business Library