E-Business Library > Online Retailers Tip Ad Strategies
[Much Ado About Marketing] MarketingVOX reports that 92% of pure-play, online retailers plan to advertise offline this year. This information comes from a BizRate Research study.
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[Marketingvox.com] CRM · MarketingVOX: DoubleClick, the online technology giant that agreed to sell itself to a group of private investors recently, announced it is piecing off its Enterprise Marketing Management products to Aprimo, a provider of such services to large corporations. When DoubleClick first announced it was on the block last year, many firms eyed various chunks, but it wound up getting swallowed whole by one group, presumably to be parceled off in logical amputations that could command the best total price. Read more...
[Marketingwonk.com] CRM · MarketingVOX: the news first - subscribe for free to the MarketingVOX Daily. of finesse on the part of retailers, as they .
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