E-Business Library > Marketing of councils' online services to be explored in new research

[xPRESS Digest] The way councils are going about marketing their 'e' services is to be explored in a new piece of research announced this week by Socitm Insight, publisher of the annual Better connected survey of local authority websites. The new research will identify and report on examples of best practice in the marketing of online services by councils, and will focus on the marketing of specific services like leisure, planning, street scene reporting and education, rather than looking at the marketing of the council website as a whole.

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[Partnerships.typepad.com] Designing for Civil Society: E-government: According to Martin Greenwood, Programme Manager for Socitm Insight, information emerging from the website take-up service suggests that councils should be doing more to promote take-up: "We know from the e-citizen national project that there is a whole population out there ready to use council websites, and that getting them to do so will bring tangible benefits in terms of efficiency gains and increased satisfaction with the council. However, it seems that councils have to date invested little in promotion, concentrating perhaps on getting the website right as a facility to offer.

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