E-Business Library > Knowledge Management issues: Trust and Information. « Mloxton's Blog

[Mloxton's Blog] The efforts to create “Trust Building Models” and open discussion of the cognitive cues that users employ in initial trust formation (Wakefield 2004) might then simply engender  a form of “arms race” in which sites compete in “trustability” and untrustworthy providers strive to improve the façade of trustworthiness, and increase use of symbols in order to make people trust them more rather than actually trying to become more trustworthy. The semiotic artifacts of trustworthiness then become the unit of exchange in judging trustworthiness rather than being evidence of actual trustworthiness.

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