E-Business Library > Ensure Contacts Never Lose Track of You
[Small Business Resources, Articles, News & Weekly Newsletter | Small Business Brief] October 19, 2005 - clickz.com - Consider creating an e-mail paper trail so your prospects can locate you years in the future, and link your e-mail to your Web site to keep everyone updated on your capabilities right now.
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[Allbusiness.com] OnlyOnce | Small Business Blog Center > Blogging My Business: This week, we launched behavioral targeting for email through our PostMasterDirect group. This is a great development for us and will produce great value for clients over time by increasing response rates. It may seem like a bit of buzzword bingo since BT is the phrase of the year in the online media world, but it's actually a product we've had in development for some time now. Our VP Engineering for list and data products, Whitney McNamara, had a great posting on his blog about BT and how we do it. The whole thing is worth a read, but the
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